Rachel Kan, founder of Style Yourself Sustainable, put together a great event at Hackney Showroom, showcasing many different but stylish options for a more mindful wardrobe. The day included talks, sewing workshops, vintage and sustainable brands, and a swap shop, demonstrating that there are a wide range of solutions to the current problems with the fashion industry.
Sustainable brands were represented by Komodo and WYNAD clothing, and Rob from WYNAD, along with Lizzie from We Resonate, Alicia from Bourgeois Boheme and Kate from Fabrikk took to the stage to talk about the stories (and struggles) behind their businesses.
Rob spoke honestly about the difficulty of keeping track of the supply chain. He worked with NGOs like SAVE, who were able to direct him to Jacob’s Well, a garment factory which trains and employs vulnerable women and pays them a living wage. He also had to work hard to find a dye house that was environmentally friendly. WYNAD clothing are pioneering the use of Lotus silk, made from the stems of lotus flowers. It is soft and wrinkle-free, and an ideal cruelty-free alternative to traditional silk.
Lizzie from We Resonate makes her one-off dresses from vintage silk scarves. She recognised the importance of employing a good seamstress who could work with luxury fabrics, and wanted her brand of sustainable luxury to be truly handmade and unique.
Lizzie and Kate from Fabrikk both talked about the high price points of their products relative to high street fashion. Huge economies of scale combined with the use of sweatshops has made the price of clothing and accessories artificially low. Paying a seamstress a London wage for her expertise means that We Resonate dresses are a good reflection of what good quality, unique clothes actually cost to make.
Fabrikk make bags and accessories from cork, combining sustainable vegan materials with wearable tech to create handbags with interiors lit by LEDs; perfect for finding your wallet or keys in the dark! Like Bourgeois Boheme, who make smart and stylish vegan shoes, Kate wanted to find a leather alternative that wasn’t plastic-based, and had its own set of aesthetically pleasing qualities rather than simply being a substitute for leather.
Alicia from Bourgeois Boheme talked about her interest in working with innovative new materials: while the leather industry is a major source of pollution (not to mention cruelty to animals) simply replacing leather with plastic poses its own set of sustainability problems. Bourgeois Boheme use materials like Pinatex, which is made from pineapple fibre, but working with new materials takes a lot of development and time, and many new sustainable materials are not at a stage in manufacture where they can be scaled quickly.
While I love bold and striking sustainable innovations, I realise that statement dressing might not be everyone’s cup of tea. We also need to make sure the everyday clothes in our lives are sustainable, as these are the things that are going to get worn (and replaced) most often. Komodo make eco-friendly wardrobe staples: soft organic cotton t-shirts and jumpers, and colourful bamboo socks, as well as stocking jeans from brands like MUD and Monkee Genes. Seeing such a range of ethical brands was really encouraging; showing that sustainable fashion isn’t just one style but is available for everyone is really important.
Of course, another excellent option is to buy secondhand, and Style Yourself Sustainable had a great selection of vintage sellers, who have each curated a beautiful selection of desirable vintage clothes. Lucinda Vintage has antique theatre costumes amongst her sparkly stock, Honeykins Vintage has a kaleidoscope of eye-catching prints and colours, and Retold Vintage has a very contemporary looking collection of classic pieces. There was also statement jewellery by Twisted Vintage, made from upcycled pieces of broken vintage jewellery cleverly remade into something unique.
Manifesto Woman had a great selection of good quality secondhand clothing, including designer labels at very reasonable prices. Style Yourself Sustainable also had a swap shop rail; I took along a few unwanted items and came away with a beaded vintage jacket! It’ll be making an appearance on Instagram soon, so keep an eye out for it!
Sewing is an important skill when it comes to maintaining a sustainable wardrobe, and combined with some creativity we can use these skills to transform our clothes. Kate from Time to Sew taught a workshop where participants made a zero-waste skirt in an hour, showing that sewing doesn’t have to be time-consuming or complicated. The Style Yourself team taught a bag-making workshop; a good-quality tote bag is a must-have for a sustainable lifestyle, and a quick sewing project like this can improve confidence if you’re new to using a sewing machine.
I also taught a short workshop, showing some easy options for mending clothes. I brought along some samples from previous blog posts on hemming, and invisible mending, as well as demonstrating a basic darning technique and handsewing stitches. I wanted to show that sewing is accessible to anyone who can get their hands on a needle and thread, and an expensive sewing machine or fancy gadgets aren’t essential when it comes to repairing your clothes.
Another important aspect of a sustainable wardrobe is, y’know, actually liking your clothes and wearing them! Alex from Sewrendipity, who describes herself as a “sustainable living striver” talked about her rules for owning a more mindful wardrobe. Alex advises shoppers to think carefully about what we add to our wardrobes, and to look for garments that will be with us for the long haul. She is a woman after my own heart, emphasising the importance of knowing what’s in your wardrobe and keeping track of what you wear regularly and why to inform future purchases. Alex also makes most of her own clothes, and talked about the way it had helped her to see her wardrobe differently; she knows how long clothes take to make, and the effort that goes into them.
Roberta Lee from the Ethical Brand Directory also appeared via video to dispense some holistic style advice. Wearing our values should be a key factor in deciding what to wear; as well as reflecting our personalities and aspirations, our clothes should reflect the positive change we want to make in the world. Roberta’s work as a stylist, coach and sustainable fashion advocate are closely linked, and her stance on fashion resonates strongly with me: enjoying clothes and taking care of your appearance isn’t shallow, but it needs to align with your values to be truly empowering.
The weather took a turn for the worse during the course of the day, with grey skies and pouring rain reminding me that I didn’t have a stylish waterproof coat. As if by magic, a gold rain mac caught my eye at Retold Vintage. I had planned to buy something in a neutral colour, but when I put the coat on in front of the mirror I couldn’t help but giggle with glee - the thought of putting on an actual ray of sunshine on a dreary morning really appealed. I also treated myself to a pair of earrings from We Are Africa so I can sparkle even on the gloomiest of autumn days! To me, this is what sustainable style is all about: clothes that bring you joy, that you can’t wait to wear over and over again.
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